JB Digital led the tournament’s social media operations; including managing the content team, overseeing real-time event coverage, and executing sponsor content. The scope of work also included graphic design across social media, digital, and print advertising platforms.

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➡️ Rolled out the new tournament tagline: “Where Champions Play and Fans Party”
➡️ Designed all print and digital ads; including I95 billboards & official tournament poster.
➡️ Led social media strategy and on-site team execution throughout tournament week; generating over 7 million views across real-time match coverage, sponsor integrations, and ATP Tour collaborations.